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    Museum branding: a game changer
    Maria Malichoutsaki
    • Oct 1, 2020
    • 5 min

    Museum branding: a game changer

    Today I’d like to tell you a story of love and hate: Museums and Marketing. For some dark reason, marketing seems to be for many museum professionals a not-enough-sophisticated function that transforms the museum into something commercial and mainstream. Many museums only turn to marketing when the budget and visitor numbers are in a free fall.. Fortunately, in recent years more and more museums are strengthening their marketing departments with the aim of ensuring creativity
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