Maria Malichoutsaki
Museum branding: a game changer
Today I’d like to tell you a story of love and hate: Museums and Marketing. For some dark reason, marketing seems to be for many museum professionals a not-enough-sophisticated function that transforms the museum into something commercial and mainstream. Many museums only turn to marketing when the budget and visitor numbers are in a free fall.. Fortunately, in recent years more and more museums are strengthening their marketing departments with the aim of ensuring creativity